Photography

The Haynes Group, Inc.

March 15, 2015 by

The Haynes Group (Haynes) is a full service commercial and residential construction company with multiple business units and a “green” orientation. They specialize in commercial construction and Tenant Improvements or “TI” (new office space build outs).

In early 2011 it was determined that Haynes was not satisfied with their current web site and recently completed a 2-day strategic planning engagement with Bill Bean of Green Planning & Coaching. This planning effort included a refinement of the Haynes vision, mission and value proposition and it was decided that someone with a clear understanding of this strategy should be include in the development of a new site. As a result, it was determined that Bill would work with Bob Lodi to provide a site redesign that would incorporate the compelling new business strategy for greater market differentiation and positioning.

The early Haynes website did not convincingly differentiate the company in the marketplace. To fit the site to the new marketing needs, the site was redesigned in 2011 to include the content, focus and value propositions developed in the new strategic plan. This allowed the site to become an important marketing tool as Haynes grows their business going forward.

In 2014, the site was updated and moved to WordPress, maintaining much of the original design, but allowing Haynes to make their own updates, and feature a more robust and searchable project portfolio.

Bob created several designs, and developed the original “new” site, and updated the site, the SEO, and the Project area, and moved it to to WordPress in 2014. Bob also took many of the project photos for Roland St, Liberty Hotel, Durand Chevrolet, and other Haynes projects.

When Ants Invade PSA

September 14, 2013 by

Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!

Watch the Video

Negativland

September 14, 2013 by

Negativland is an experimental music and sound collage band which originated in the San Francisco Bay Area in the late 1970s. Negativland has released a number of albums ranging from pure sound collage to more musical expositions.

In the late 1980s and early 1990s, they produced several recordings for SST Records, most notably Escape from Noise, Helter Stupid, and U2. Negativland were sued by the band U2’s record label, Island Records, and by SST Records, which brought them widespread publicity and notoriety.

Dan started out as a rabid fan of Negativland to being a contributing satellite member of the band for the past 20 years. Dan’s work is primarily graphic design and art that reflect the fantastical made-up sound collages that Negativland is known for. Dan has done countless projects for Negativland, ranging from CD packaging, posters, logos, book covers and more recently, fine art—only a few are shown here.

Moms & Jobs

September 14, 2013 by

Moms and Jobs—MoJo—was a Boston-based social venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.

Dan was the Creative Director of Moms & Jobs. During his time there, he created the company brand (in two phases—”Original MoJo” that you see here, and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.

The “Original MoJo” brand was the first incarnation of MoJo’s look-and-feel.

American MoJo

September 14, 2013 by

American MoJo was a Boston-based social responsibility venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.

Dan was the Creative Director of American MoJo. During his time there, he created the company brand (in two phases—the original “Moms & Jobs” and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.

The American MoJo brand was a reinvention of the “Original MoJo” look-and-feel that centered around keeping jobs in America.

U For Life

September 14, 2013 by

U For Life is a social networking Facebook application that offers schools an innovative, easy-to-implement social media strategy for sustained alumni engagement. The app is a relationship-building platform that enables school development professionals to interact with the community, keep up to date on their alumni, improve participation rates and reduce cost-per-dollar raised. By leveraging the viral, real-time nature of social media, U For Life fosters an interactive community environment in which alumni can network, rediscover lost friends and spark conversations about current or nostalgic content.

Dan is U For Life’s consulting Creative Director. He has created the company’s look-and-feel, and all branding and collateral. Applying his specialized knowledge of social networking environments, Dan has worked closely with development to produce the Facebook application’s GUI and user experience.

Bob consulted through Dan to build U For Life’s website.

The Haynes Group, Inc.

When Ants Invade PSA

Negativland

Moms & Jobs

American MoJo

U For Life

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