U For Life
|Categories:||App, Art Direction, Bob, Branding, Collateral, Copywriting, Dan, Illustration, Logo, Photography, Print, UX-UI, Web|
|Client:||U For Life|
U For Life is a social networking Facebook application that offers schools an innovative, easy-to-implement social media strategy for sustained alumni engagement. The app is a relationship-building platform that enables school development professionals to interact with the community, keep up to date on their alumni, improve participation rates and reduce cost-per-dollar raised. By leveraging the viral, real-time nature of social media, U For Life fosters an interactive community environment in which alumni can network, rediscover lost friends and spark conversations about current or nostalgic content.
Dan is U For Life’s consulting Creative Director. He has created the company’s look-and-feel, and all branding and collateral. Applying his specialized knowledge of social networking environments, Dan has worked closely with development to produce the Facebook application’s GUI and user experience.
Bob consulted through Dan to build U For Life’s website.