Project Description

American MoJo was a Boston-based social responsibility venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.

Dan was the Creative Director of American MoJo. During his time there, he created the company brand (in two phases—the original “Moms & Jobs” and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.

The American MoJo brand was a reinvention of the “Original MoJo” look-and-feel that centered around keeping jobs in America.