Moms & Jobs
|Categories:||Advertising, Animation, Art Direction, Branding, Collateral, Copywriting, Dan, Email, Illustration, Logo, Photography, Presentation, Print, UX-UI, Web|
|Client:||Moms & Jobs|
Moms and Jobs—MoJo—was a Boston-based social venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.
Dan was the Creative Director of Moms & Jobs. During his time there, he created the company brand (in two phases—”Original MoJo” that you see here, and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.
The “Original MoJo” brand was the first incarnation of MoJo’s look-and-feel.