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During Dan’s tenure as Creative Director at Dow Jones BRI, the business event triggers portion of our flagship product, Dow Jones g2, was being “mobilized”, as it were, for the iPhone. The mobile app was called Dow Jones Sales Triggers. Dan was responsible for the mobile app’s design, working with the internal resources at Dow Jones to deploy the app in a short period of time.
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Moms and Jobs—MoJo—was a Boston-based social venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.
Dan was the Creative Director of Moms & Jobs. During his time there, he created the company brand (in two phases—”Original MoJo” that you see here, and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.
The “Original MoJo” brand was the first incarnation of MoJo’s look-and-feel.
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American MoJo was a Boston-based social responsibility venture whose objective was to address the issues facing poverty-stricken mothers. MoJo’s goal was to provide single mothers freedom from the strain of daycare costs and a new career path by enabling then with a new start in the apparel business. All proceeds from product sales were devoted to providing better-than-minimum-wage salaries, new career paths, and freedom from prohibitive daycare costs.
Dan was the Creative Director of American MoJo. During his time there, he created the company brand (in two phases—the original “Moms & Jobs” and later, “American MoJo), managed a vast array of product photography and model shoots, designed the commerce website, and conceived and designed the many seasonal product promotion campaigns.
The American MoJo brand was a reinvention of the “Original MoJo” look-and-feel that centered around keeping jobs in America.
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RapidBuyr is a daily deal and e-commerce company focused on the B2B market for small to medium-sized businesses. RapidBuyr had seasonal campaigns to move product.
Dan conceived and designed this advertising and promotional campaign for the summer of 2013.
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RapidBuyr is a daily deal and e-commerce company focused on the B2B market for small to medium-sized businesses. RapidBuyr partnered with the International Association of Administrative Professionals (IAAP) to promote RapidBuyr’s products and services directly to administrative professionals in the United States.
Dan conceived and designed the advertising and promotional campaign.
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RapidBuyr, a daily deal and e-commerce company focused on the B2B market for small to medium-sized businesses, offered its subscribers 5% cash back when their friends bought products.
Dan conceived and designed the slightly controversial theme, Friends With Benefits. The program generated a significant up-tick in new subscribers.