Rock, Pixel, Scissors
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Coyote Point Systems provides enterprise-class load-balancing traffic management solutions. Its customers range from small companies to the largest of Fortune 500 firms including USA Today, Motorola, and Comcast.
Dan and his San Francisco-based boutique agency, Sp3d, conducted a brand audit to form the right message and design for a print advertising campaign focused on information technology managers. The campaign increased sales by 5%.
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Epylon was an online education procurement company that streamlined the entire purchasing process for educational facilities. They offered education and government institutions more products and vendors to choose from, and more information to make informed, cost-effective purchasing decisions.
Dan and his San Francisco-based boutique agency, Sp3d, worked with Epylon to reach the education-purchasing market with trade advertising and direct mail, generating response rates of up to 9%.
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The free MP3 craze of 2000 found expression in the form of the Musit—a device that had a cellular Web connection to a dedicated Napster interface. Music could be downloaded or streamed for free from anywhere. Woo-hoo! And we all know what happened to Napster, much less the Musit.
Dan provided product design, interface design, branding, and viral marketing for Musit’s idealistic pursuit of utopia.
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Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design and manage graphic production of the original Business 2.0 Web site, owned by Imagine Media. Alongside the website design was the daily management of illustrations and images needed for content updates. When AOL/Time-Warner bought the magazine Dan and his agency were retained to redesign the whole website brand from the ground up.
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Dan and his San Francisco-based boutique agency, Sp3d, was contracted to help Wells Fargo Bank find ways to tap banking’s hidden audience, though their ATM customers.
The ATM awareness project was commissioned by the Wells Fargo Cross Channel Distribution and Marketing Group. Dan and Sp3d developed engaging hypothetical advertising to get the attention of its ATM customers, who were tuning-out the seven-second “Please Wait” screen—valuable cross-channel messaging real estate.
12 animated ad treatments were created for testing. This work was vastly different from any previous ATM ads at Wells Fargo. From the study, Wells Fargo learned more about what people notice during ATM transactions and provided Wells Fargo with a direction for developing future ATM advertising.
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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!