“Friends With Benefits” Campaign
|Categories:||Advertising, Art Direction, Branding, Copywriting, Dan, Email, Illustration, Web|
RapidBuyr, a daily deal and e-commerce company focused on the B2B market for small to medium-sized businesses, offered its subscribers 5% cash back when their friends bought products.
Dan conceived and designed the slightly controversial theme, Friends With Benefits. The program generated a significant up-tick in new subscribers.