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Your Website Isn’t a Crockpot.

May 12, 2025 by Robert Lodi

You Can’t Just “Set It and Forget It.”

When you first launched your website, it was exciting, right?
Fresh design. Clever copy. Buttons that worked. Dreams of new customers rolling in. 

But fast-forward a year (or three)…

-A few broken links here
-A plugin held together with duct tape there
-A homepage that loads slower than your uncle’s dial-up in 1998
Yeah. Not quite the dream anymore.

Here’s the thing: Websites are living, breathing parts of your business.
Not fine china that you stuff on a shelf and admire once a year.
Not a crockpot you leave alone for 12 hours hoping dinner doesn’t catch fire.

If you want your website to actually work for you, you have to take care of it.

Here’s what regular maintenance actually does:

Keeps You Safe from the Internet Boogeymen:
Outdated plugins and ignored security updates are basically an open invitation to hackers. (“Come on in, the firewall’s fine!”)

Keeps Your Site Fast:
Spoiler alert: nobody waits 10 seconds for a homepage to load. They’re gone faster than you can say “broken cache.”

Boosts Your SEO:
Search engines want fresh, functional websites. If your site is broken, outdated, or otherwise crying for help, Google notices. And not in a good way.

Makes You Look Like You Actually Care:
Because nothing says “trust us with your business” like a 404 error on your services page.

Saves You Big Money Later:
Tiny problems turn into giant problems when ignored. Regular maintenance prevents costly rebuilds, SEO penalties, and tech emergencies later on.

Keeps Your Customers Happy:
Fast, intuitive websites = happy users = better sales.
(Also fewer angry emails about how your “contact us” form mysteriously vanishes halfway through filling it out.)

The good news?
You don’t have to channel your inner IT wizard to keep things running.

At Rock, Pixel, Scissors, we offer website maintenance packages that handle all the boring (but crucial) stuff — so you can focus on, you know, running your business.

This month, we’re offering a Spring Website Refresh Special — because your website deserves a little self-care too.

✅ Routine updates
✅ Security patches
✅ Speed optimization
✅ Broken link repairs
✅ Plugin tune-ups
✅ An overall health check (minus the awkward small talk)

If your site is starting to feel like a haunted house of glitches and broken links…
It’s time.

Filed Under: Uncategorized

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