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Art Direction

Restoration Timber

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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to design an identity and marketing package for a reclaimed-wood company. Most of the wood comes from old barns, or is pulled out from riverbeds that were once used to float logs to wood mills. The resulting product is very refined, old-growth wood that has been preserved by cold river water. Dan was inspired by turn-of-the-century art and craftsmanship for Restoration Timber. The Shaker movement also inspired the art and design of the brand—a metaphor for seasoned, high-quality wood.

Business 2.0

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Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design and manage graphic production of the original Business 2.0 Web site, owned by Imagine Media. Alongside the website design was the daily management of illustrations and images needed for content updates. When AOL/Time-Warner bought the magazine Dan and his agency were retained to redesign the whole website brand from the ground up.

 

Wells Fargo Historical Services

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Wells Fargo Bank has a 150-year history in California, having played a major role in the state’s early development. The company’s archives are overflowing with artifacts from California’s past.

History was a powerful metaphor for promoting the bank’s brand as timeless and trustworthy. Dan worked with Historical Services to produce many print-based materials that drew on Wells Fargo’s historical relevance.

Wells Fargo ATM Awareness Project

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Dan and his San Francisco-based boutique agency, Sp3d, was contracted to help Wells Fargo Bank find ways to tap banking’s hidden audience, though their ATM customers.

The ATM awareness project was commissioned by the Wells Fargo Cross Channel Distribution and Marketing Group. Dan and Sp3d developed engaging hypothetical advertising to get the attention of its ATM customers, who were tuning-out the seven-second “Please Wait” screen—valuable cross-channel messaging real estate.

12 animated ad treatments were created for testing. This work was vastly different from any previous ATM ads at Wells Fargo. From the study, Wells Fargo learned more about what people notice during ATM transactions and provided Wells Fargo with a direction for developing future ATM advertising.