Wells Fargo Historical Services
|Categories:||Art Direction, Collateral, Dan, Print|
Wells Fargo Bank has a 150-year history in California, having played a major role in the state’s early development. The company’s archives are overflowing with artifacts from California’s past.
History was a powerful metaphor for promoting the bank’s brand as timeless and trustworthy. Dan worked with Historical Services to produce many print-based materials that drew on Wells Fargo’s historical relevance.