Project Description

Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to design an identity and marketing package for a reclaimed-wood company. Most of the wood comes from old barns, or is pulled out from riverbeds that were once used to float logs to wood mills. The resulting product is very refined, old-growth wood that has been preserved by cold river water. Dan was inspired by turn-of-the-century art and craftsmanship for Restoration Timber. The Shaker movement also inspired the art and design of the brand—a metaphor for seasoned, high-quality wood.