Maybe you can use a tip from some hawks.
For the last several years, we’ve had Red-Shouldered hawks around (see photos – these are the actual hawks living here this year.)
This year they are building a nest in our yard. We can see it from our living room – I can also see it from my desk – which means we can watch the hawks without annoying them.
In March they work on the nest most mornings. We can see them arrive with sticks and bits of green – pine branches or moss or something. Then they adjust the sticks. One day they had a big stick and they’d move one end and the other end would get out of line so they’d move it back.
Hawk theater can be very entertaining.
They simply iterate and adjust things over time until they make the nest do what they need.
Which is one way to look at your SEO. (See, there is a point.)
When your site launched you may have gone in and added page titles and meta information. (At least I hope you did. If not, call me now.) If it’s been some time since you edited your info – are those terms and meta details still doing what you need? Is your company or product exactly the same? Or do you need to go move your SEO sticks around and adjust a few things to get better performance and traffic?
We can’t build you a nest, but we can help with your SEO. Let me know if we can give you a stick. Or a hand.