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Betterscape

September 14, 2013 by

Betterscape is a Facebook gaming app that rewards and promotes people who make the world a better place in their day-to-day lives. Players tell short, real-life stories about how their friends improve the world around them. By rewarding others with karma points in specific ‘good deed’ categories, points let players earn badges like Earth-Saver, Do-Gooder, Mentor, and many others. BetterScape donates 90% of the revenue from the sale of virtual karma refills to a different set of high-impact 501c(3) non-profits every month.

This game was based on the observation that people spend hundreds of hours playing games like Farmville, with no obvious benefit other than to kill time. A game that actually rewards positive behavior could be an element of change.

Dan was the team’s creative director, responsible for branding, messaging and the design of the user interface of the Facebook game.

T-Mobile Bobsled (Vivox Vring!)

September 14, 2013 by

Headquartered in Natick, Massachusetts, Vivox, Inc. provides managed communication services in the form of integrated voice chat, Instant Messaging and presence to online games, virtual worlds and other online communities. Vivox created technology and an application called Vivox Vring that allowed for voice chatting directly through Facebook. The technology was later adapted to the T-Mobile cellular network to include inline calling within Facebook, and rebranded T-Mobile Bobsled.

Dan was a consulting UX designer, working with development on the first version of Vivox Vring, as a Facebook app as well as with inline Facebook plugin user controls so you could voice chat with anyone on the Facebook network. The design work included branding as well as interface work. After a partnership agreement was made with T-Mobile, Dan worked directly with T-Mobile’s development team on updating the interface to T-Mobile’s standards.

The Next Billion Seconds

September 14, 2013 by

The Next Billion Seconds is a book written by futurist Mark Pesce. The premise of the book is that the wireless-and-everywhere network brings us new powers of connecting, sharing, learning and doing, although we are unequipped for the massive change that will come about. Mr. Pesce posits that the next billion seconds will see more change than the previous sixty thousand years. The book is meant to be a kind of field guide to the future, providing the tools needed to make the most of the tumultuous, explosive and epochal next billion seconds. The book is accompanied by workshops, lectures, and possible television programs.

Dan was consulted with Mr. Pesce on formulating the logo and stylistic approach of all the graphical materials related to The Next Billion Seconds. He created a style guide from which all future materials would be based on.

NetProspex

September 14, 2013 by

NetProspex is a leading marketing data company focused on helping B2B marketers improve their program results, reduce costs associated with bad data, and realize greater business value from their contact data.

Dan was a branding and design consultant at NetProspex. He conducted a brand audit to help focus a new website design on the company’s core values and refined understanding of its key messaging. Dan redesigned the company brand based on the audit, and designed NetProspex’s website and related collateral materials.

CampusLive

September 14, 2013 by

CampusLive—now called Dailybreak—is “a fun and rewarding break from the ordinary every single day”.

The website creates and launches bite-sized “challenge” contests that were initially targeted at college-aged adults. Challenges are brainteasers, quizzes, trivia and games about pop culture, music, fashion, sports and other topics. They help participants have fun, learn new things, interact with friends, and unlock exclusive prizes such as electronics, trips, gift cards. Players earn coins by completing challenges, referring friends, and connecting their profile to Facebook. Coins can be used to enter prize raffles and bid in prize auctions. CampusLive provides unique advertising solutions with focused targeting, engaging content, and guaranteed results. Challenges are consumer-initiated experiences that allow people to engage with and share with advertisers’ brand message.

Dan was called into CampusLive in its early stage to give creative advice and direction on how to redesign the website more effectively. He worked with the management team on design strategies that would increase user engagement and strengthen the overall brand promise. He consulted with the art department on ways to improve Challenge campaign messaging and design. The site was relaunched and user engagement was greatly improved.

Zwisch

September 14, 2013 by

Zwisch is an e-commerce startup focused on prescription fashion eyewear. The business model is to provide high-end fashion eyewear on a subscription basis, so that members receive five pairs of prescription glasses a year in a variety of styles of their choosing.

Dan is the consulting Creative Director. He has created the company’s look-and-feel, all branding, website design and all collateral. The creative challenge of the brand is to showcase various styles of eyewear in a way that is not dedicated to a single demographic.

Betterscape

T-Mobile Bobsled (Vivox Vring!)

The Next Billion Seconds

NetProspex

CampusLive

Zwisch

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