Zwisch is an e-commerce startup focused on prescription fashion eyewear. The business model is to provide high-end fashion eyewear on a subscription basis, so that members receive five pairs of prescription glasses a year in a variety of styles of their choosing.
Dan is the consulting Creative Director. He has created the company’s look-and-feel, all branding, website design and all collateral. The creative challenge of the brand is to showcase various styles of eyewear in a way that is not dedicated to a single demographic.