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Zwisch

Project Details

Categories: Art Direction, Branding, Dan, Logo, UX-UI, Web
Client:Zwisch

Project Description

Zwisch is an e-commerce startup focused on prescription fashion eyewear. The business model is to provide high-end fashion eyewear on a subscription basis, so that members receive five pairs of prescription glasses a year in a variety of styles of their choosing.

Dan is the consulting Creative Director. He has created the company’s look-and-feel, all branding, website design and all collateral. The creative challenge of the brand is to showcase various styles of eyewear in a way that is not dedicated to a single demographic.

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