Rock, Pixel, Scissors
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Epylon was an online education procurement company that streamlined the entire purchasing process for educational facilities. They offered education and government institutions more products and vendors to choose from, and more information to make informed, cost-effective purchasing decisions.
Dan and his San Francisco-based boutique agency, Sp3d, worked with Epylon to reach the education-purchasing market with trade advertising and direct mail, generating response rates of up to 9%.
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ZDTV (later called TechTV) was a cable and satellite television network focused on technology. They had two flagship programs: Call for Help was a computer-themed call-in TV show that was broadcast live from San Francisco, California, hosted by Leo Laporte. The Screen Savers also centered around computers, new technologies, and their adaptations in the world, and was hosted by Leo Laporte and Kate Botello.
Dan and his San Francisco-based boutique agency, Sp3d, was contracted to created the Web sites of two these tech-talk television shows for the fledgling ZDTV network. All design work was produced in conjunction with ZDTV’s creative department, coordinating brand and artwork between broadcast and web.
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The National Managed Health Care Congress (NMHCC) is an annual event that connects health care executives across the entire managed care realm to facilitate collaboration for improved business practices. It is owned by IIR Holdings. One of their events was produced in collaboration with Astra-Zeneca, a multinational pharmaceutical and biologics company.
Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design event’s theme and extend it to materials such as the event brochure and a splashy animation for introducing the keynote speaker on a huge screen behind the podium. The artwork needed to illustrate the power of partnerships in healthcare, the theme of that year’s event.
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The free MP3 craze of 2000 found expression in the form of the Musit—a device that had a cellular Web connection to a dedicated Napster interface. Music could be downloaded or streamed for free from anywhere. Woo-hoo! And we all know what happened to Napster, much less the Musit.
Dan provided product design, interface design, branding, and viral marketing for Musit’s idealistic pursuit of utopia.
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PS|Ship is a Web-based application that enables easy management of the shipping process, focused on the legal market.
Dan designed the entire brand—logo, data sheets, brochures, direct-mail collateral, presentation info-graphics, the software interface, and the tagline for the product.
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Avid Technology specializes in video and audio production technology. They make digital non-linear editing systems, management and distribution services. Avid initiated an experimental project called Make.TV, to create a social collaboration engine for video production.
Dan designed the identity and the social interfaces for a prototype participatory media production portal for Avid. Make.TV combined elements of social networking with video blogging. It was a socially interactive storytelling center for filmmakers, editors, photographers, DJs, and musicians.