Rock, Pixel, Scissors
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Based in East Windsor, Connecticut, Hedberg Data Systems provides a range of software products and services for professionals in the furniture dealership business. Hedberg’s software streamlines the logistics and sale of furniture. One of their flagship clients, Steelcase, contracted Hedberg for a custom web-mobile Enterprise Order Inquiry application.
Dan was the consulting UI designer for building the Hedberg/Steelcase mobile interface.
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Strong Women, Strong Girls is a nationally recognized multi-generational mentoring program that fosters leadership skills, a sense of female community, and a commitment to service among three generations: elementary-school girls, undergraduate women, and professional women.
Dan was contracted to rework the organization’s logo and provide a style guide for future design work.
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1GiantStep is a need-based scholarship that provides teachers and students with funds to assist with text book purchases, offering textbook scholarships to low income students.
Dan was contracted by 1GiantStep to design the organization’s logo and create a basic style guide for future collateral design.
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Pyramid Technology Services, Inc. is a value-added reseller of new and refurbished enterprise level servers and networking systems, components and parts.
Dan was contracted by the company owners to redesign the company’s logo and create a basic style guide for future collateral design.
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Betterscape is a Facebook gaming app that rewards and promotes people who make the world a better place in their day-to-day lives. Players tell short, real-life stories about how their friends improve the world around them. By rewarding others with karma points in specific ‘good deed’ categories, points let players earn badges like Earth-Saver, Do-Gooder, Mentor, and many others. BetterScape donates 90% of the revenue from the sale of virtual karma refills to a different set of high-impact 501c(3) non-profits every month.
This game was based on the observation that people spend hundreds of hours playing games like Farmville, with no obvious benefit other than to kill time. A game that actually rewards positive behavior could be an element of change.
Dan was the team’s creative director, responsible for branding, messaging and the design of the user interface of the Facebook game.
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Headquartered in Natick, Massachusetts, Vivox, Inc. provides managed communication services in the form of integrated voice chat, Instant Messaging and presence to online games, virtual worlds and other online communities. Vivox created technology and an application called Vivox Vring that allowed for voice chatting directly through Facebook. The technology was later adapted to the T-Mobile cellular network to include inline calling within Facebook, and rebranded T-Mobile Bobsled.
Dan was a consulting UX designer, working with development on the first version of Vivox Vring, as a Facebook app as well as with inline Facebook plugin user controls so you could voice chat with anyone on the Facebook network. The design work included branding as well as interface work. After a partnership agreement was made with T-Mobile, Dan worked directly with T-Mobile’s development team on updating the interface to T-Mobile’s standards.