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MooresCloud

September 1, 2013 by

MooresCloud is an “ecosystem company” for the Internet of Things. Formed in 2012 by Mark Pesce, MooresCloud creates beautiful, intelligent, connected devices for the internet of things. Products include consumer hardware devices, software applications to run on the hardware, and a cloud solution for backing up user software and settings. The primary consumer technologies are networked LED-based lighting products, called Holiday and Light, which are emotional, intelligent, and interactive.

MooresCloud is developing the app and service ecosystem that connects these new lights—and lights from other vendors—to intelligence. The Holiday by MooresCloud in May 2013 brings the world’s first programmable, interactive and intelligent holiday lighting.

Dan is a partner and Creative Director at MooresCloud, splitting his time between branding and promotion, and intensive design and development of the responsive MooresCloud operating system GUI for desktop, mobile, tablet and specialized hardware devices. The OS initially is for controlling Holiday and Light devices, but designed more broadly to provide controls for controlling any Thing on the Internet of Things.

RapidBuyr

September 1, 2013 by

Based in Maynard, Massachusetts, RapidBuyr was a daily deal and e-commerce company focused on the B2B market for small to medium-sized businesses. Along with several daily deals sent to its subscribers, RapidBuyr offered competitive prices on over 30,000 office products. RapidBuyr’s brand promise was to help small and mid-sized businesses grow and save time and money by offering the best deals on business equipment, software, services, cloud applications such as data storage and virtual meeting tools, and office supplies.

Dan was the Creative Director at RapidBuyr. He began by designing the brand personality for the company while also creating the user interface and UX for the website, for both mobile and Web. The brand needed to be unique but also take a back seat to cobranded partners when needed. He headed the creative department that designed and produced daily deals and special promotions to the subscriber base. Dan liaised with marketing and product development, splitting his time between designing promotions and designing and refining the user experience of RapidBuyr online. RapidBuyr was acquired by nCrowd in 2013 and rebranded as CrowdSavings.

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