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Wells Fargo ATM Awareness Project

September 14, 2013 by

Dan and his San Francisco-based boutique agency, Sp3d, was contracted to help Wells Fargo Bank find ways to tap banking’s hidden audience, though their ATM customers.

The ATM awareness project was commissioned by the Wells Fargo Cross Channel Distribution and Marketing Group. Dan and Sp3d developed engaging hypothetical advertising to get the attention of its ATM customers, who were tuning-out the seven-second “Please Wait” screen—valuable cross-channel messaging real estate.

12 animated ad treatments were created for testing. This work was vastly different from any previous ATM ads at Wells Fargo. From the study, Wells Fargo learned more about what people notice during ATM transactions and provided Wells Fargo with a direction for developing future ATM advertising.

When Ants Invade PSA

September 14, 2013 by

Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!

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Spare the Air PSA

September 14, 2013 by

Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “Spare the Air” which alerted commuters to days with bad air quality.

The public service announcements were financed and managed by the Bay Area Air Quality Management District. Dab created a series of cartoon characters and hand-drawn scenes for animation, based around storyboarding for the TV spot. The PSA was broadcast throughout the San Francisco Bay Area.

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