Art Direction

Info360 Conference & Expo

September 14, 2013 by

Info360 Conference and Expo 2010 is an event produced by AIIM, dedicated to helping people find new ways to capture, store, analyze, access and deliver enterprise information. The event features educational tracks, conference sessions, real-world case studies, an expo floor showcasing best-in-class information management technology solution providers, and networking opportunities.

Dan and Bob were contracted to redesign the existing website to have a new look that is in line with Web 2.0, based in WordPress. The project involved redesigning the conference logo, website skin and deploying design and content upgrades in Drupal and revising CSS.

Hedberg Data Systems (Steelcase)

September 14, 2013 by

Based in East Windsor, Connecticut, Hedberg Data Systems provides a range of software products and services for professionals in the furniture dealership business. Hedberg’s software streamlines the logistics and sale of furniture. One of their flagship clients, Steelcase, contracted Hedberg for a custom web-mobile Enterprise Order Inquiry application.

Dan was the consulting UI designer for building the Hedberg/Steelcase mobile interface.

Betterscape

September 14, 2013 by

Betterscape is a Facebook gaming app that rewards and promotes people who make the world a better place in their day-to-day lives. Players tell short, real-life stories about how their friends improve the world around them. By rewarding others with karma points in specific ‘good deed’ categories, points let players earn badges like Earth-Saver, Do-Gooder, Mentor, and many others. BetterScape donates 90% of the revenue from the sale of virtual karma refills to a different set of high-impact 501c(3) non-profits every month.

This game was based on the observation that people spend hundreds of hours playing games like Farmville, with no obvious benefit other than to kill time. A game that actually rewards positive behavior could be an element of change.

Dan was the team’s creative director, responsible for branding, messaging and the design of the user interface of the Facebook game.

T-Mobile Bobsled (Vivox Vring!)

September 14, 2013 by

Headquartered in Natick, Massachusetts, Vivox, Inc. provides managed communication services in the form of integrated voice chat, Instant Messaging and presence to online games, virtual worlds and other online communities. Vivox created technology and an application called Vivox Vring that allowed for voice chatting directly through Facebook. The technology was later adapted to the T-Mobile cellular network to include inline calling within Facebook, and rebranded T-Mobile Bobsled.

Dan was a consulting UX designer, working with development on the first version of Vivox Vring, as a Facebook app as well as with inline Facebook plugin user controls so you could voice chat with anyone on the Facebook network. The design work included branding as well as interface work. After a partnership agreement was made with T-Mobile, Dan worked directly with T-Mobile’s development team on updating the interface to T-Mobile’s standards.

The Next Billion Seconds

September 14, 2013 by

The Next Billion Seconds is a book written by futurist Mark Pesce. The premise of the book is that the wireless-and-everywhere network brings us new powers of connecting, sharing, learning and doing, although we are unequipped for the massive change that will come about. Mr. Pesce posits that the next billion seconds will see more change than the previous sixty thousand years. The book is meant to be a kind of field guide to the future, providing the tools needed to make the most of the tumultuous, explosive and epochal next billion seconds. The book is accompanied by workshops, lectures, and possible television programs.

Dan was consulted with Mr. Pesce on formulating the logo and stylistic approach of all the graphical materials related to The Next Billion Seconds. He created a style guide from which all future materials would be based on.

NetProspex

September 14, 2013 by

NetProspex is a leading marketing data company focused on helping B2B marketers improve their program results, reduce costs associated with bad data, and realize greater business value from their contact data.

Dan was a branding and design consultant at NetProspex. He conducted a brand audit to help focus a new website design on the company’s core values and refined understanding of its key messaging. Dan redesigned the company brand based on the audit, and designed NetProspex’s website and related collateral materials.

Info360 Conference & Expo

Hedberg Data Systems (Steelcase)

Betterscape

T-Mobile Bobsled (Vivox Vring!)

The Next Billion Seconds

NetProspex

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Art Direction

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