Wells Fargo Historical Services

Project Details
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Client:
Wells Fargo
Project Description

Wells Fargo Bank has a 150-year history in California, having played a major role in the state’s early development. The company’s archives are overflowing with artifacts from California’s past.

History was a powerful metaphor for promoting the bank’s brand as timeless and trustworthy. Dan worked with Historical Services to produce many print-based materials that drew on Wells Fargo’s historical relevance.

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