Lenze Americas specializes in developing motion control solutions that help their customers meet ambitious performance and productivity goals. Lenze Americas and AC Tech were clients of Bob’s when he worked at a local ad agency. He was contacted last year to help put together an “about us” video to showcase their products and markets, that was to play in the lobby at the headquarters in Uxbridge, MA.
Lenze Marketing provided a storyboard, and a set of requirements, one of which was that the “video” be editable by internal staff. With this in mind, Bob created the video using Camtasia, which allows for easier editing and product additions and replacements as the product line changes. He also delivered a “how to edit” document to assist Lenze in making updates.